Storm surges
A single storm can turn a quiet week into more calls than your office can pick up. Your office can only answer one line at a time; the rest go to voicemail.
For roofing company owners
When the storm hits, every roofer’s phone rings at once. Answer all of yours.
After a hail or wind storm, homeowners often call more than one roofer the same afternoon, and the first one to get back to them has the edge. A leak coming through the ceiling at night can’t wait for a callback either. Vossley helps roofing companies catch those calls: an AI voice receptionist that answers every one, a website that makes it easy to request an inspection, and Google Ads for repair and replacement searches in your area.
Free audit: we check your site, Google listing, and after-hours calls, then send a short punch list. No call required.
The calls that matter most
The jobs you lose are the ones nobody answered.
Active leaks
Water coming through the ceiling at 9pm needs a fast answer and, if you offer it, an emergency tarp. Otherwise the homeowner keeps dialing.
Insurance jobs
Storm damage often means an insurance claim. Homeowners want to know if you’ll inspect, document the damage, and work with their claim. Get those details on the first call so your estimator shows up ready.
Wind and hail were the largest cause of U.S. homeowners insurance losses in 2023, at 42.5% of losses incurred. Triple-I estimates that about one in 35 insured homes has a wind or hail property-damage claim each year. Not every one of those is a roof job, but many storm-damage calls start with the roof.
How we help
Three pieces that work together for roofing company owners.
Use one, two, or all three. Each works on its own.
Website rebuilds
A website built to get the call
- A short inspection or estimate request form that’s easy to finish on a phone, with tap-to-call up top
- Pages for repair, replacement, storm damage, and leak repair, plus service-area pages for the towns you cover (Pro tier)
- A clear page on how you handle storm-damage and insurance jobs, in your words
- Call and form tracking, so you know which pages and ads bring inspections
From $2,000 one-time
AI receptionist (voice)
An AI receptionist that always picks up
- Answers every call during a storm surge, even many at once, so nobody hits voicemail
- Captures address, roof type, what’s damaged, whether water is coming in, and whether the homeowner has filed an insurance claim and with which company
- Routes active leaks to your on-call crew on your rules; logs routine inspection requests
- Books inspections on your calendar on the 24/7 tier, or texts your team a summary right away; English and Spanish on 24/7
$500 setup + $150/mo After-Hours or $300/mo 24/7
Google Ads management
Google Ads for people searching right now
- Google Search campaigns for “roof repair,” “roof leak repair,” “storm damage roof,” and “roof replacement” searches in your service area
- Local Services Ads setup and management on the Search + LSA tier
- Budgets and ads adjusted when storms hit your area, and pulled back when they don’t
- Call and form tracking so you see which campaigns bring inspections, not just clicks
From $950/mo + your ad spend, paid directly to Google
Example call
What an after-hours call can sound like
Illustrative script, not a recording. You approve the questions, the emergency rules, and where urgent calls go.
- Caller
- We had hail last night and now there’s a water stain spreading on the ceiling.
- AI receptionist
- I’m sorry to hear that. Is water dripping into the house right now, or is it a stain that’s stopped growing?
- Caller
- It’s dripping a little. We’re calling our insurance too.
- AI receptionist
- Understood. What’s the address, and which insurance company are you with? I’ll get this to our on-call crew now and book an inspection.
Pricing
Published prices. No surprises.
The same prices for every trade. Pick one, or run them together as the growth bundle.
Website rebuilds
From $2,000
one-time
- Starter
- $2,000
- up to 6 pages
- Pro
- $3,000
- up to 20 pages, incl. service-area pages
Paid 50/50: half to start, half at launch. Optional Site Care (hosting, security, 2 small edits/mo): $99/mo.
AI receptionist (voice)
$500 setup
+ $150/mo After-Hours or $300/mo 24/7
- After-Hours
- $150/mo
- ~300 min · after-hours + overflow calls, message-taking, call summaries to you
- 24/7
- $300/mo
- ~800 min · every call, calendar booking, warm transfer for emergencies, English/Spanish
Both tiers: $500 setup, month to month. Extra minutes $0.35/min.
Google Ads management
From $950/mo
+ your ad spend, paid directly to Google
- Search
- $950/mo
- Google Search ads · min. $1,500/mo ad spend
- Search + LSA
- $1,350/mo
- adds Local Services Ads · min. $2,500/mo ad spend
No setup fee. Month to month, 30 days' notice.
Best value
Growth bundle
Best path if you want the site, the ads, and a receptionist that answers every call working together from day one. Saves $249/mo vs. buying the pieces separately.
- ✓Website Pro (up to 20 pages)
- ✓AI receptionist 24/7 (voice)
- ✓Google Ads: Search + Local Services Ads
- ✓Site Care: hosting, security, 2 small edits/mo
3-month minimum, then month to month with 30 days' notice. Ad spend (min. $2,500/mo) paid directly to Google. You own your site and ad accounts.
How it works
Audit → build → prove.
- 01
Audit
Free. We review your site, Google listing, and what happens when someone calls after hours. You get a plain-English punch list, yours to keep even if you never hire us.
- 02
Build
We launch the site, AI receptionist, and/or ads — aiming for days, not months.
- 03
Prove
We track calls and form fills, keep what works, cut what doesn't, and report results in plain English.
FAQ
Questions roofing owners ask.
Can the AI receptionist keep up with the calls after a storm?+
It can answer several calls at the same time, so storm-day callers don’t hit voicemail or a busy signal. Plans include about 300 minutes (After-Hours, $150/mo) or about 800 minutes (24/7, $300/mo). Extra minutes $0.35/min. A big storm week costs more, but every call is still answered and logged.
Does it give homeowners insurance advice?+
No, and neither do we. It collects the facts your team needs (whether a claim has been filed, the insurance company, adjuster appointment if any) and passes them on. What you say about insurance work is up to you and your local rules.
Can it tell a leak emergency from an estimate request?+
Yes, on the rules you set. For example: water coming in now goes to your on-call crew; a missing-shingle inspection or replacement quote gets booked or sent to you as a summary. We test those rules with real calls before go-live.
We work storms in other states. Can ads follow us?+
Campaign locations can be changed when you move crews, as long as you’re licensed and able to work there. We set and adjust targeting with you; we don’t run ads in areas you can’t serve.
Do you guarantee leads or booked roofs?+
No. Nobody can honestly promise that. We publish our prices, track every call and form fill, and report what’s working in plain English, so you can decide whether to keep going.
How much does it cost?+
Prices are published: website rebuilds from $2,000 one-time; the AI receptionist (voice) $500 setup + $150/mo After-Hours or $300/mo 24/7; Google Ads management from $950/mo + your ad spend, paid directly to Google. The Growth bundle is $3,500 setup then $1,500/mo. The audit is free and needs no call.
Do I need the full bundle?+
No. Start with a website rebuild, ads alone, or just the AI receptionist. The bundle is for owners who want all three working together.
Free, no call required
Find out where your calls are leaking.
Send your website and we’ll do a free missed-call + website audit: what happens when someone calls after hours, how your site works on a phone, and how you show up on Google. You get a short punch list by email. A 15-minute walkthrough is optional, and the punch list is yours to keep even if you never hire us.
Want to check yourself first? Try the After-Hours Call Leak Scorecard (10 checks, about 10 minutes).
Also: HVAC contractors · Plumbing contractors
Vossley is a new shop. Prices are published on the site. We don’t invent client lists, testimonials, or guaranteed results. Nothing here is insurance, legal, or call-recording advice.