After-Hours Call Leak Scorecard for HVAC, Plumbing & Roofing

For HVAC, plumbing, and roofing shops. Ten checks, about 10 minutes. Do it on your phone, not your laptop, and score yourself honestly. Tick each one that’s a clear yes.

What happens when you can’t pick up (4 points)

1. Call your main number after hoursOr have a friend do it. Does a human, an on-call tech, or a clear next step answer, instead of a dead voicemail with no callback promise?2. Voicemail sets expectationsIf the call goes to voicemail, does the greeting say when someone will call back and give another way to reach you (text, form, or online booking)?3. Missed-call text-backIf you miss a call, does the caller get an automatic text within a few minutes asking how you can help?4. Emergency pathIs there a clear way for “no heat, no cool, active leak, or storm damage” to reach someone tonight, even if you’re on another job?

Your website on a phone (3 points)

5. Tap-to-call above the foldOpen your homepage on your phone. Can you tap the phone number without scrolling?6. After-hours option on the pageBesides calling, is there a form, chat, or text option visible on mobile, and does it say when you’ll reply?7. Loads fast on cellularDoes the page become usable in a few seconds on cellular, not just Wi-Fi? If it spins, that’s a lost emergency call.

Google when a homeowner is panicking (3 points)

8. Google Business Profile is rightSearch your exact business name. Is the profile claimed, with correct hours (including nights and weekends if you take those jobs), phone, and service area?9. Reviews you can stand behindDo recent reviews mention response time or after-hours help, or only price? A high count isn’t needed; honest beats fluff.10. You show up for an emergency searchSearch one emergency term in your city (“AC repair near me”, “emergency plumber”, “roof leak repair”). Are you in the map pack, or at least on page one with a clear call button?

Your score

0 / 10

Callers who can’t reach you are calling the next shop. Worth a hard look this week.

What to do with the zeros

Fix what you can today: your voicemail script, tap-to-call on the homepage, your Google Business Profile hours, and a one-line “we reply within X hours” on your form.
For the rest (missed-call text-back, 24/7 call answering, ads that match emergency searches), decide whether to do it yourself or hand it off.

Want a second set of eyes?

Vossley runs a free missed-call and website audit for HVAC, plumbing, and roofing companies. We check your after-hours call path, mobile site, and Google listing, then email you a short punch list. No call required, and it’s yours to keep even if you never hire us.

Request the free audit